Want to Strengthen Your Direct Email Marketing and Stay in Touch With Your Customers? You Must Read This First

 

Direct Email marketing is that the solution to a really big problem for online retailers. Anyone who monitors traffic reports for an online store will tell you that nothing irks them more than seeing someone show up to their site (organically or through an advertisement) and then leave. They've disappeared into the web marketplace's abyss, never to be seen again. They're almost gone right now.  That means another lost customer, less revenue, and increased frustration. If only there is a way to keep in touch with you in the future, the customer.  

You recognize that they had some interest in your offering (after all, they ended up at your site within the first place) and perhaps their next trip is that the one that converts. Introduce an immediate email marketing solution as a part of your marketing and strategic mix and you would possibly be ready to lure those lost patrons back.

It is an undeniable fact that it can take up to six touchpoints before a customer trusts you enough to make a purchase.  Do you intend to complete all six touchpoints in a single visit?  That is a very lofty goal. The primary visit will almost certainly include some touchpoints, but these are only the first steps.  You can easily add a signup box from any major email marketing company to your website and collect visitor addresses.  Once you've got that, you're on your way to obtaining the necessary touchpoints to seal the deal.

Once you've got someone's permission to contact them (remember, don't spam because it will hurt your business within the long run!) you'll easily create snazzy email marketing promotion to urge them back to your site.  Whether you're selling T-shirts, furniture, or DVDs, you recognize that certain deals just can't be passed up. Why not put one among those deals ahead of your customers and obtain their mouth a touch wet.  Albeit it's been weeks since they visited your t-shirt site, for instance, if you offer a buy 1 shirt, get 1 free deal, you'll see a moment spike in traffic and a lift in conversions. Reaching bent customer has always been the role of marketing, but now, with email marketing, it all happens electronically.

Direct email marketing may be a powerful tool that will boost your sales, but don't expect that to happen without a touch effort on your part.  You would like to require the time to know your customers, know what interests them, find out the way to pique their curiosity and make a suggestion that supported all that. The more you target your email marketing message effectively, the greater your response rates are going to be, and therefore the faster people will come to your online store.

The online retail marketing place is fiercely aggressive and there are plenty of competitors just a click far away from your site.  You would like to outperform the competition by ensuring your store is ahead of the customer tons more. With direct email marketing campaigns, you'll get your store information and special offers right in your inbox.  You'll ingrain your online brand in their minds so that come purchase time, they've racked up enough touchpoints that their decision is straightforward.

Direct email marketing may be a gateway to putting together the relationships together with your customers which will make them want to shop for you.  By staying linked together with your customers, you'll develop a foothold, because your offers will extend beyond your website and into the inbox of potential buyers.

Overlook concerning direct email marketing for a moment and tell me if you've ever experienced something like this.  You go outside and open your mailbox. You get the usual: bills, bank statements, and possibly a phoney million-dollar offer.  But then, in the midst of it all, you notice an envelope from your favourite restaurant. It thanks you for being a loyal customer.  Allow us to treat you to a complimentary dessert the next time you visit.

Now I'm not precisely the coupon-clipping quiet guy, but once I run into a suggestion that's so relevant to me, I simply can't resist it. Many of you're like that too.  And guess what? many you check your email more often than your actual mailboxes.  That's where direct email marketing comes in.  Forget spam. Spams just the phoney million-dollar offer, and direct email marketing is miles far away from that.  Direct email marketing is reaching the proper customers, with the proper offers.

Let's return thereto coupon you received from your favourite restaurant, and let's believe it from the restaurant's point of view.  If you clip that coupon and are available in the restaurant, their marketing efforts were successful.

However, to urge that coupon into your hands, the restaurant had to buy printing, buy and stuff envelopes, address them to you then buy postage.  And the likelihood is that the restaurant hired someone to try to do the printing, maybe somebody else to the planning, the envelope stuffing, etc.  If you've ever sent flyers or coupons within the mail, you'll know it's both expensive and time-consuming.

Here's the sweetness of direct email marketing.  First of all, direct email marketing programs are packaged so you'll roll in the hay yourself. The emails are all pre-designed, and therefore the backend is already taken care of for you.  All you've got to try to do is sit on your computer for about 10 minutes and click on a couple of buttons.  There is no postage, no stuffing, no expensive printing fees.  And as small business owners have begun to get the facility of email, many direct email marketing programs are now built for non-technical folk. So albeit all you'll do on your computer is check your email and browse online, you'll still be an expert in these programs directly.

What's more, is you'll still get access to the foremost advanced functionality.  Let us revisit the restaurant owners shoes.  We've just sent a Free Dessert email coupon to all or any of the purchasers who filled out our customer satisfaction survey and gave us their email addresses.  We also included a Forward to a lover link, so our customers can email the Free Dessert coupon to their friends.

Now (and here comes my favourite part about direct email marketing), we will enter the Reports and Stats section of our direct email marketing program and obtain deep into our campaign.  We will see exactly who opened our messages, and once they did it.  We will even see who forwarded their coupons to their friends.

And we don't need to stop there.  We will group all of our readers who forwarded their coupons to a lover and give them an additional incentive (We know they want to tell their friends about us, so why not give them a 25% discount if they bring two or more friends?).

Information is power, and direct email marketing is one of the foremost effective ways to collect that information and put it to good use.  So next time you get that flyer for your favourite restaurant, believe what proportion of unnecessary money and time that restaurant owner is spending.  Believe what proportion information is missing out on, and believe what proportion better things would be if he sent that flyer through direct email marketing.